As Senior Copywriter, I wrote across the entire Anthropologie ecosystem, from landing pages to email, social, print, video, and long-form content. My work also included campaign concepting and the development of overarching messaging.
EMAILS
Landing Pages
Social Media
Site Content
At Crate & Barrel, I wrote across the brand’s eCommerce experience, creating product storytelling and editorial copy for the website, including the homepage, category and collection pages, seasonal landing pages, campaigns, and more.
At Provi, a B2B startup reshaping the alcohol distribution industry, I joined as the seventh employee and first Marketing Manager, helping launch and scale the company’s marketing efforts across content, campaigns, and growth initiatives.
Long-Form Content
There was a time when seasonal menu changes were a niche move that only worked for a handful of establishments. Those days are long gone — having some kind of seasonal menu is basically a requirement in today’s food and beverage landscape.
We’ve put together the tried-and-true ten commandments of responsible, effective bar and restaurant inventory management. Stick with these ten tips and you’ll be well on your way to inventory salvation.
In an age of data-driven, laser-focused marketing, word of mouth is still king. Actively encouraging people to talk about your business is an effective way to generate buzz and can often be a free form of advertising, which is ultimately invaluable.
Visual Content Production
