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Long-Form Content
The Endless Pursuit of the Millennial Dollar
It’s no huge shock that the millennial dollar is so highly coveted. Millennials are a profitable sort of group. By 2020, some estimate that millennials will have a collective disposable income of 1.4 trillion dollars. As a generation, they spend a lot and they share a lot. It’s a bit of a no-brainer to want millennials to enjoy your establishment. But how do you reach them? And what do they truly want?
Sticky Fingers: An Inside Look At the Shoplifting Epidemic
With more than $13 billion of goods stolen from retailers each year—$35 million per day—shoplifting imposes a “crime tax” on all of us. Every American family pays $400 a year in price inflation to cover retailer losses. According to the National Retail Federation, 94 percent of surveyed U.S. merchandisers have been hit by professional boosters in the past year—and Chicago is one of the top 10 destinations for these elaborate theft rings.
Turning Plastic Waste into Possibility: Our Partnership with WM
It’s one of the most common plastics in apparel, yet most people never see it. Polybags, the clear sleeves that protect garments during shipping, are a critical part of retail supply chains, and nearly impossible to recycle through everyday systems. That challenge became our opportunity.
In 2023, we launched a partnership with WM (formerly Waste Management) to rethink how we handle this essential material. What started as a 30-store pilot has since grown to 215 locations across the U.S., creating a nationwide network of recycling hubs connected directly to regional facilities. The result: transportation distances cut by more than half and a smarter, more efficient way to give polybags a second life.
How to Layer Fragrance Like a Pro
Looking for a truly signature scent? Even if you don't consider yourself a mixologist, we've got a few expert tips on creating your perfect fragrance cocktail!
Though not an entirely new concept, fragrance layering is the latest craze in curating an aromatic blend that's uniquely you. Whether you prefer fresh, zingy citrus or smoky, woodsy notes, let us guide you through the process of mixing and matching your perfumes with ease.